B2B account profiling is a crucial step in implementing Account-Based Marketing (ABM) strategies. It involves creating detailed profiles of target accounts to gain a deep understanding of their characteristics, needs, and preferences.
Steps of Accounts Profiling
Identify Ideal Customer Profile
Analysing historical data and customer insights, we identify key elements and criteria that make a company an ideal fit for customer products or services.
Research account elements: Once we identified target accounts, we research and collect data on various attributes such as company size, industry, revenue, Head office location. This information will help to categorised each account.
Firmographic data: This step includes basic company information like company name, office address, office location, company status, global presence, phone number, website. This data helps in segmenting and categorizing accounts based on specific criteria.
Intent data: Account-level intent data concentrates on the intentions and behaviours of businesses or organisations. Intent data at the account layer focuses on the goals and actions of companies or organisations.
Account prioritisation: Once you have collected the necessary information, we releveled prioritisation level that prioritizes and segments the for marketing and sales efforts.
You can create highly focused ABM strategies that promote meaningful engagement, more solidified relationships, and higher conversions with your target accounts by devoting time and effort to thorough B2B account profiling.
B2B-Contact-Profiling
